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Urn:lcp:blondeambitionun00cosb:epub:9f38e4fd-71bf-437f-ad36-01c8220b1fb9 Extramarc OhioLINK Library Catalog Foldoutcount 0 Homepage He tweets segment aired on August 7, 2014.Access-restricted-item true Addeddate 18:05:14 Boxid IA1109817 Boxid_2 CH120201 Camera Canon EOS 5D Mark II City New York Donorīurlingamepubliclibrary Edition 1st ed. She tweets Samir Mezrahi, senior editor of BuzzFeed.

Nikki Usher, assistant professor at the George Washington University's School of Media and Public Affairs.

I think there is potential for candy, but also potential for vegetables at the same time.' Guests This is why BuzzFeed has such a good news operation in addition to some of its fun stuff. 'If you can get people to become immersed in a website and you grab them, you can get them to take some of the much better, sort of more substantial content. Usher on how clickbait journalism can support more traditional content There's a real change in consumption because there's more content like this available to you all of the time.'

Because you can get morsels of things like 'monkeys taking selfies' so instantly, it becomes really tantalizing that you can click on that when you're maybe bored at work or you're sitting in class and you've got nothing else to do. 'One of the most interesting things that's happening is that we're getting much more accustomed to clickbait journalism, clickbait content. Usher on how clickbait journalism has changed our consumption patterns That image is the one thing that people want to see and that people want to share.' But a lot of these Facebook news stories that are very popular for a day or two and then go away are based upon one thing that happened. These are the more viral stories - there are news stories that are longer and more in depth. 'A lot of stories these days are based around a few images or a single image. 'It depends on the content, but in general more people will click and share articles that have more compelling images, and, I think, if the image doesn't catch the eye of who's scrolling through their social networks, then people won't want to know more about what's going on there.' Mezrahi on the importance of images for BuzzFeed When you're constantly getting a stream of pictures of your friends, pictures of food, pictures of the world around you, you need to be grabbed by something unique and different if you're going to pay attention.'

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'I think because they are so saturated in a torrent of information, images, social environment - all sorts of things that are competing for attention. Usher on why millennials are attracted to images over headlines Interview Highlights: Nikki Usher and Samir Mezrahi Samir Mezrahi, senior editor of BuzzFeed, also joins us to discuss clickbait and BuzzFeed's practices. 'A headline-grabbing big photo, getting people to click, might actually be getting people, sadly, to think of the survival of journalism,' she tells Here & Now's Jeremy Hobson.

Nikki Usher, an assistant professor at the George Washington University's School of Media and Public Affairs calls it 'clickbait'. Do you click on a story because of the picture or do you click because of the headline? Chances are it's the picture that is luring you into the story - and these days pictures may be getting a lot more attention than the story itself.

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